Microsoft launched Bing to vie with the might of Google, and after visual perception the popularity of online tv they have improved their entertainment section to include streaming goggle box, and comprehensive tv episode listings. Bing have also added music, lyrics and online games.

 The changes come after Bing has seen entertainment becoming more important to web users. “In the topic of entertainment, 76% of battalion use search to help find and navigate their entertainment options online, but only 10% say they have a trusted place to go,” writes Bing’s senior VP, Yusuf Mehdi.  The Bing search now looks for content from many providers including Youtube and Hulu
 

Bing expand tv show search
An example of how Bing is listening to users comes with the addition of lyrics. Bing saw the figure of 70% plus of users searched for lyrics on the web, so added a novel way for searchers to find lyrics.  After the initial full-length play, users will hear a 30 second clip of the song and will be redirected to a purchase page.
 

According to Mehdi, over 60% of people have used a search engine to find a TV episode online, and more than 30% of users watch all of their TV content on the web. To that end Bing has added a complete listing of television streams and info online (more than 1,500 tv shows), plus guide information to ordinate TV viewing. Bing also has added feeds and reviews from social networking websites.

The survey of 500 tv viewers aged between 13-65 showed that 89% wanted interactive television apps running game on the home tv, and the rest expression they are very interested in the apps. Interestingly respondents were interested not just in the tv content but also the commercials. 73% said they would like to see an app which lets them request additional information more or less a company or product after watching an ad, women showed a stronger interest in this, being the shopaholics they are.

Ellen Dudar, FourthWall’s chief product officer said:- “This survey reveals that TV watchers, men, women, young, old — from all across the country are excited about interactive television,”
The survey also revealed:-

Females, and moreso aged over 30, were among the most interested in interactive TV applications, as 57% of females surveyed “powerfully agree” that these applications make television watching more convenient.

Of the 82% of TV viewers who say they surf the web on PCs while also watching TV, 31% said they would spend less time using computers if they had access to these applications on TV.

The top three apps that TV viewers said they were “very interested” in were an interactive brave application (52%), followed by local news and information (47%) and caller ID on TV (44%).

This is good news for live internet tv, so long as they give users access to the web rather than throttle them to a handful of apps.